#EqualGame Ad ft. Hegerberg, Messi, Pogba and Ronaldo

The extended version of the new Equal Game Television advertisement featuring both global football stars and grassroots players sharing their love for football.

A wonderful part of my life

Welsh walking football player Eddie Thomas explains how important walking football is in his life. This two minute documentary shows his life in the town of Merthyr Tydfil, his close connection to his son and the camaraderie he feels with his team mates.

#EqualGame launch in Monaco

Short video summary of the official campaign launch that took place in Monaco on 23 August. Amongst the attendees were UEFA President Aleksander Čeferin, French football star Paul Pogba and Welsh walking footballer Eddie Thomas.

What is Equal Game?

  • European football is more diverse and multi-cultural than ever.
  • Our competitions and grassroots projects feature players and fans from all backgrounds.
  • And for UEFA it is important to communicate that football is for all.
  • Respect is a social responsibility initiative launched in 2008.
  • For the last 4 years, this initiative has featured the message of No To Racism.
  • UEFA is now evolving this message to promote inclusion, diversity and accessibility across not only ethnicity but also gender, age, sexual orientation, all abilities, and social backgrounds.
  • The new campaign gives all football lovers in Europe a voice to share what football means to them.
  • The new respect campaign is called #EqualGame
  • Because everyone is entitled to enjoy football. No matter who you are, where you’re from or how you play.
  • On the pitch we’re all the same.

My Game

  • Bobby Barnes

    Well, I think it’s a very positive step, and I applaud the president Aleksander Čeferin for bringing UEFA forward to actually make this statement. It’s wonderful to be here today and see such great players like Paul Pogba coming along and supporting an initiative that really is important for the game.

    Well, I think it’s a very positive step, and I applaud the president Aleksander Čeferin for bringing UEFA forward to actually make this statement. It’s wonderful to be here today and see such great players like Paul Pogba coming along and supporting an initiative that really is important for the game.

  • Lou Englefield

    It’s a message on inclusion and diversity, but that’s also combined with a zero-tolerance towards discrimination as well, so it’s saying what we want to do is: we want to include everyone; we want to make everyone feel welcome; we want to tell people stories. But also, if there are problems, we will step in and take action, so good stuff.

    It’s a message on inclusion and diversity, but that’s also combined with a zero-tolerance towards discrimination as well, so it’s saying what we want to do is: we want to include everyone; we want to make everyone feel welcome; we want to tell people stories. But also, if there are problems, we will step in and take action, so good stuff.

  • Piara Powar

    Well, I think this method of storytelling allows us to talk about things that otherwise people don’t want to talk about. The gay player; the refugee player; the person who’s disabled who we like to see playing, but we don’t necessarily want to run the session or be engaged or even understand how they’re going to play with one leg, for example. So, it allows us to bring difficult realities into the mainstream.

    Well, I think this method of storytelling allows us to talk about things that otherwise people don’t want to talk about. The gay player; the refugee player; the person who’s disabled who we like to see playing, but we don’t necessarily want to run the session or be engaged or even understand how they’re going to play with one leg, for example. So, it allows us to bring difficult realities into the mainstream.

  • Hristijan Bozhinovski

    When I was little, I was watching football matches on TV. Then, I started deaf school and I saw that other (deaf students) were actually playing football. I thought, ‘how nice’! Then, I started playing football too.

    When I was little, I was watching football matches on TV. Then, I started deaf school and I saw that other (deaf students) were actually playing football. I thought, ‘how nice’! Then, I started playing football too.

  • Enis Asipov

    I love football. What is the feeling when I play? I feel happy. My heart beats stronger. It’s a good feeling.

    I love football. What is the feeling when I play? I feel happy. My heart beats stronger. It’s a good feeling.

  • Ruud van Nistelrooy

    A disability doesn’t mean that a person can’t function the same as a non-disabled person. I think that it doesn’t matter if you’re disabled or not. I have a niece who is severely disabled and she is an inspiration to me as well.

    A disability doesn’t mean that a person can’t function the same as a non-disabled person. I think that it doesn’t matter if you’re disabled or not. I have a niece who is severely disabled and she is an inspiration to me as well.

  • Dani Carvajal

    I not only have the opportunity to play with people from all over the world, but I play with the best in the world. You learn from them every day: you notice everything they do and how they act. And you want to be like one of them. You also learn about values and different cultures because you share a lot of experiences in different countries. For example, this summer I went to Costa Rica because Keylor [Navas] told me to go there and said that I’d love it. So it’s a way of getting to know the world and make new friends all around the world.

    I not only have the opportunity to play with people from all over the world, but I play with the best in the world. You learn from them every day: you notice everything they do and how they act. And you want to be like one of them. You also learn about values and different cultures because you share a lot of experiences in different countries. For example, this summer I went to Costa Rica because Keylor [Navas] told me to go there and said that I’d love it. So it’s a way of getting to know the world and make new friends all around the world.

  • Othman Mezouar

    Hello my name is Othman Mezouar. I am a football coach at Montreal Impact in Montreal. I am of Canadian and Moroccan origins. Why do I love football? Because it has enabled me to integrate myself well in Canada. That’s how I managed to make friends and get respect from those around me. That’s it.

    Hello my name is Othman Mezouar. I am a football coach at Montreal Impact in Montreal. I am of Canadian and Moroccan origins. Why do I love football? Because it has enabled me to integrate myself well in Canada. That’s how I managed to make friends and get respect from those around me. That’s it.

  • Azeez Yusuff

    Hola! Hello everyone, my name is Azeez Yusuff. I’m originally from … I’m from Ireland, from Sport Against Racism Ireland. I love playing football because it just gives me more confidence and I get to meet a lot of people. And that’s what I love doing. I play in a stadium, I play semi-professional football, so I love football! Football is the life, the way to go!

    Hola! Hello everyone, my name is Azeez Yusuff. I’m originally from … I’m from Ireland, from Sport Against Racism Ireland. I love playing football because it just gives me more confidence and I get to meet a lot of people. And that’s what I love doing. I play in a stadium, I play semi-professional football, so I love football! Football is the life, the way to go!

  • Szabó István

    Whether it be disabled football, women's football, or any type of football, football creates the same feeling everywhere.

    Whether it be disabled football, women's football, or any type of football, football creates the same feeling everywhere.

  • Ada Hegerberg

    Regardless of age, regardless of gender, football is a sport for everyone in the world.

    Regardless of age, regardless of gender, football is a sport for everyone in the world.

  • Paul Pogba

    Football is incredible, it's this amazing thing that puts a smile on people's faces.

    Football is incredible, it's this amazing thing that puts a smile on people's faces.

  • Cristiano Ronaldo

    Making a difference on and off the pitch.

    Making a difference on and off the pitch.

  • Lionel Messi

    The passion of the fans.

    The passion of the fans.

  • Zehra Badem

    Football is everything for me. When I play football, I’m the happiest person in the world.

    Football is everything for me. When I play football, I’m the happiest person in the world.

  • Eddie Thomas

    It's a sport for everyone football. We've still got it, even at our age! It's been a wonderful part of my life.

    It's a sport for everyone football. We've still got it, even at our age! It's been a wonderful part of my life.

Football stories

Eddie Thomas invites us to step into his life. In this interactive digital story, he shows us how he lives, how he rediscovered his love for football and how it helped him to establish new friendships on and off the pitch.

View story

Everyone can play

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Football for Diversity

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